935 N Beneva Rd, Ste 609-1120, Sarasota, FL 34232 978-238-8378

NYC’s Premier Image & Wardrobe Stylist, Now Located in Sarasota, FL

Welcome to Modnitsa Styling, founded by Dina Scherer, an expert with over 15 years of experience in Image Styling, Wardrobe Consulting, Color Analysis, and Personal Shopping. Originally established in NYC, Dina now brings her creativity and expertise to Sarasota, FL, offering personalized guidance to help you elevate your wardrobe, redefine your style, and feel your best every day.

Experience the confidence that comes from working with a seasoned professional who understands the nuances of fashion, fit, and personal expression. Whether you want to refresh your wardrobe, define your style, or enhance your look, Dina provides the expert guidance you need to achieve your style goals.

Personalized Services for Your Unique Style

An Image and Wardrobe Stylist Sarasota helps a smiling woman in a salon by draping a green scarf around her shoulders. The woman holds a color palette, highlighting the stylist's expertise in virtual color analysis amid stylish clothes and mirrors.
Color Analysis
As a first step in your style makeover, we identify your ideal color palette that enhances your look and boosts your confidence.
Closet Review & Styling Session
A personalized, hands-on closet edit and styling session that helps you refresh your wardrobe, learn expert styling tips & create outfits that truly reflect your style.
Two women talk and smile in a boutique, exploring Personal Styling Services. One wears a white top, blue shorts, and brown boots; the other sports a red shirt, white pants, sneakers, and a black purse. Dresses and shoes are displayed in the background.
Personal Shopping
A dynamic and fun shopping session at a series of pre-determined stores, based on your needs list, budget, style and goals, includes a pre-shop to maximize efficiency.

Featured In Top Publications

Style Insights & Personal Styling Tips

Follow Dina for Expert Fashion Tips and Style Inspiration